Mask heat drops, stall economy gives birth to textile and clothing commodity market


Because the outbreak has been on fire for some time, the mask market is declining. According to the professional version of the eye-to-eye data show that China currently has nearly 160000 business scope including mask-related enterprises. Based on industrial and commercial registration, from January to May 2020, 70802 new mask-related enterprises were registered in China, an increase of 1255.84 compared to the same period in 2019. In April 2020, the number of monthly registrations of mask-related companies reached 35260, an increase of 97.24 percent compared to March, while in May 2020, the number of related business registrations decreased, with 10283 new monthly registrations, down 70.84 percent from April.

The mask is no longer on fire, so what is the outlet for receiving the mask? Recently, the "stall economy" has blazed a trail and become the hottest topic among people after dinner. And local policies and major Internet companies have stepped in to support the "stall economy". The "Guiding Opinions of the Shanghai Municipal Administration and Law Enforcement Bureau on Optimizing the Business Environment" was issued to support characteristic small shops to carry out "outside stalls" operations, promote the economic development of night markets, cooperate with local governments and relevant management departments to scientifically set up night markets, and guide night markets Implement management entities and implement merchant autonomy. In addition to Shanghai, recently, Chengdu, Xi'an, Hangzhou, Zhengzhou, Nanjing, Qingdao and other places have successively proposed to liberalize the "stall economy" and "night economy" to stimulate the recovery of local consumption. Ali 1688 released the "ground stall economy" help plan, for more than 30 million "stall owners" to provide a full range of purchase and business support. Tencent's WeChat payment announced the release of the "National Small Shop Fireworks Plan" for the platform's ultra -50 million small and micro businesses, and the digital policy will help small and micro businesses. Jingdong released the "spark" stall economic support plan, which plans to serve millions of convenience stores and millions of stalls.

With the policy, support, everyone's stirring heart, but "stall" to sell what good? Data show that the current "stall economy" the hottest categories for daily necessities, underwear, digital, beauty, a guard, toys, etc., the number of buyers of related categories of the top three for Guangdong, Zhejiang, Jiangsu three provinces. The author believes that the stall economy will involve the subdivision of the textile and garment industry, such as socks, shoes and hats, underwear, clothing and so on, which will get blowout development. Now the foreign trade is difficult, and the ground stall economy may open up a new breakthrough for the sluggish textile industry.

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